Telegram Launches Premium Tier Benefits Seeking to Monetize Platform

Popular messaging platform Telegram has introduced it's miles launching a brand new top class tier of its offerings because it seeks to monetize part of its userbase. Reaching extra than 700 million active users month-to-month, the brand new tier answers to the want of these users for greater bandwidth and garage capability, in step with Pavel Durov, CEO of the organisation.

Telegram’s New Premium Tier to Expand User Functionality

Telegram, one of the maximum famous messaging apps in cryptocurrency circles, has announced it will introduce a paid premium tier of its offerings so one can allow its users to get entry to new features and extend upon a few that are already available. The circulate comes as the organisation seeks to monetize a terrific a part of its userbase, which lately reached a milestone of seven hundred million month-to-month energetic users.

The top rate tier is an answer to the necessities of a set of users that desired to improve their bandwidth and storage from within the app, in keeping with CEO Pavel Durov. He said:

    After giving it some thought, we found out that the simplest manner to let our maximum stressful fans get more at the same time as retaining our present functions unfastened is to make the ones raised limits a paid alternative.

Among the new features to be had for paid users are the extension of the quantity of channels that they could observe — 1,000, up from the 500 that the free tier gives — and additionally the introduction of 20 chat folders with 2 hundred chats in every folder. The pricing for this new service tier has no longer been disclosed as of writing, but in keeping with Techcrunch, estimates are close to the six-dollar mark.

Road to Monetization

This isn't always the first try from Telegram to monetize services on the platform, which affords messaging and content material control systems to heaps of individuals and businesses at a global level. The organization brought the characteristic of subsidized messages ultimate 12 months, allowing advertisers to put such messages in massive channels with greater than 1,000 subscribers.

However, the biggest try at monetization become the release of Telegram’s personal token, referred to as gram. The initiative managed to collect greater than $1 billion from traders everywhere in the global but turned into in the long run shut down through the U.S. SEC, which issued a transient restraining order towards the business enterprise lower back in 2019. This led Telegram to drop the launch of the token, and to go back the money to traders, additionally paying a excellent to the institution.

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